2. Results from our first survey and a little learning about Italian wines

At the end of our last blog we were left with the questions of how to run a vineyard, build a wine brand and sell our wine to customers. Since harvest had just finished and our grape vines were sleeping for the winter, we decided to first focus on our wine brand. The first step in building our brand was to identify our target audience. Seeing that we planned to make only a small amount of wine, we decided to start small and focus on our friends and family. Luckily our friends and family were as excited as we were about our new adventure and signed up to share their wine preferences with us. You can can take our first survey here for fun, if you are curious, then see the results below.